Brand Expansion / Creative Direction / Packaging / Print
Morning Recovery is the hero product launched by More Labs. Katherine worked closely with the Creative Director and CMO to complete the packaging for launch and to develop marketing assets and retail displays. Katherine was a creative partner for the short-staffed internal team that was rapidly iterating to launch new products and a new brand.
Creative Direction / Misha Frolov + Cary Lin + Katherine DePaolo Branding / Misha Frolov Photography / Morning Recovery
