Creative Direction / UI, UX / Print / Social / Email
Gemist is a jewelry start-up that provides vibrant rings and earrings made in Downtown Los Angeles. Katherine has become an important part of the Gemist team, supporting the CEO and Founder to expand on the initial brand identity, building out a more robust style guide, digital assets across social and email, and UI + UX designs. Katherine provides strategic guidance, creative direction, design deliverables, and the occasional copy support #frostyourself
Creative Direction / Madeline Fraser + Katherine DePaolo Photography / Miscellaneous Core Identity / Dara Weinberg
